MONARCH
PLAYING CARDS - new preview! source:youtube.com -
This
is just to follow the previous case study and emphasize the trailer
stylization. Putting the title aside the sequence does not
suggest until about 0:47 that it is actually advertising a set of
cards.
The
clip is structured like an action-movie trailer again featuring a lot
of rapid scenes of a busy city. The dynamic music again speeds up in
the second part, as mentioned in the example above. Unlike the
previous production it features some more close-ups on the deck of
cards as after all this is the advertised product.
The
best way to sum it up is to quote one of the comments on the video:
'it's hard to believe this is just a playing card commercial..".
On a personal and not-so-related side: these guys have quite a soundtrack to accompany their products. Nice!
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